Scope is the price, not hours
The single biggest driver is how much the software has to do. Halving the first release usually does more for the budget than any other decision.
PRICING GUIDE
What custom software actually costs.
Nobody publishes software prices because every project is different — which is true, and also unhelpful when you're trying to work out whether to start a conversation at all. So here is how quoting actually works, what moves the number, and the ranges we see. Treat these as a starting point for a conversation, not a price list.
FIXED PRICE AFTER DISCOVERYNO CHANGE-ORDER SURPRISESHONEST IF YOU DON'T NEED US
01 / SOUND FAMILIAR?
What actually drives the cost of custom software.
Integrations cost more than screens
A screen is predictable. Connecting to an accounting system, a payment provider or a legacy database is where the unknowns live.
Data migration is its own project
Moving years of messy records with confidence takes mapping, cleaning and validation. It's routinely underestimated.
Roles multiply the work
Every additional user type — admin, manager, field, client — adds permissions, screens and testing on top of the core build.
02 / WHAT WE BUILD
How we quote a custom software project.
01
Discovery first, price second
A short discovery call and a written scope come before any number. Quoting without understanding the process is how projects go wrong later.
02
Fixed price, agreed upfront
You get a fixed price and a breakdown before work starts. If scope changes mid-project, that's a conversation and a decision — not a surprise invoice.
03
Phased so you can stop
We aim for a useful first release early. If the business case doesn't hold up after phase one, you're not committed to phase two.
04
Running costs stated in advance
Hosting, database and third-party services are laid out before you commit, so the ongoing number isn't a surprise either.
03 / THE COMPARISON
Typical ranges by project type
| Project type | Typical timeline | What drives the range |
|---|---|---|
| Marketing website | 3–6 weeks | Page count, CMS depth, custom design, SEO scope |
| Internal tool replacing a spreadsheet | 6–10 weeks | Number of workflows, roles, data migration |
| Custom CRM | 6–12 weeks | Channels captured, automation rules, integrations |
| Client portal | 4–10 weeks | Systems it reads from, permission model |
| Field / offline PWA | 4–10 weeks | Offline scope, sync conflicts, hardware use |
| Monthly retainer | Ongoing | Capacity reserved, response commitments |
04 / WHAT YOU GET
What you get before you commit a rupee.
A written scope before any number A fixed price with a clear breakdown Running costs stated in advance Phasing so you can stop after phase one An honest answer if you don't need custom software Source code and accounts in your name
HOW WE WORK
Short discovery call, then a written scope and a fixed price before anything starts. You talk to the people writing the code, and the source stays in your name.
Get a realistic number for your project
Describe what you're trying to build. We'll come back with a range and what would move it — no obligation, and an honest answer if custom software isn't the right call.
05 / QUESTIONS
Custom software cost questions, answered.
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