It looks fine, but nobody enquires
Traffic arrives and leaves. Usually the page never makes it obvious what you do, who it's for, or what to do next.
WEB DESIGN
Web design services that earn the enquiry.
A website's job is to make a stranger confident enough to get in touch. Most redesigns skip that and go straight to visuals, which is how businesses end up with a site that looks current and performs exactly as badly as the last one. We design structure first — what a visitor needs to understand, in what order — then make it look like you.
3–6 WEEK DESIGN + BUILDNO TEMPLATESDESIGNED AND BUILT BY ONE TEAM
01 / SOUND FAMILIAR?
Signs your website design is costing you enquiries.
You look smaller than you are
The work is strong and the site undersells it. In a market where the site is the first impression, that costs you the shortlist.
Mobile was clearly an afterthought
Text shrinks, buttons are hard to hit, and the layout that made sense on a laptop stops making sense on the device most people use.
Every page looks the same
No hierarchy, so nothing stands out and the visitor has to work out for themselves what matters. Most won't.
02 / WHAT WE BUILD
How we approach web design.
01
Structure before decoration
We start with what each page has to prove and in what order. Layout follows the argument rather than the argument being squeezed into a layout.
02
A design system, not a stack of pages
Type scale, spacing, colour and components defined once, so new pages stay consistent long after we've handed over.
03
Pages designed to convert
Clear positioning above the fold, proof where scepticism appears, and a next step that's obvious on every screen — not just the contact page.
04
Mobile-first, genuinely
Designed at 375px and scaled up, with real touch targets. The phone layout is the one most of your visitors will ever see.
05
Accessible by default
Readable contrast, sensible heading order, visible focus states and reduced-motion support — better for everyone, and it protects you legally.
06
Designed and built by the same team
No handoff gap, so the site that launches is the site you approved — not a rough approximation a separate developer interpreted.
03 / THE COMPARISON
Custom design vs a template
| Custom design | Template | |
|---|---|---|
| Fits your content | Built around it | Content bent to fit |
| Looks like competitors | No | Often, exactly |
| Conversion structure | Designed in | Whatever the theme assumed |
| Time to launch | Weeks | Days |
| Cost | Higher up front | Cheap to start |
| Changing it later | Straightforward | Fight the theme |
| Best when | The site has to sell | You need something online now |
04 / WHAT YOU GET
What you get with a custom web design.
Custom design across every page — no templates A reusable design system, not one-off pages Mobile-first layouts with real touch targets Conversion structure on every page, not just contact Accessible contrast, focus states and heading order Design and build from the same team
HOW WE WORK
Short discovery call, then a written scope and a fixed price before anything starts. You talk to the people writing the code, and the source stays in your name.
Tell us what your site should be saying
Who you want it to convince, and what your current one gets wrong. We'll come back with an approach and a timeline.
05 / QUESTIONS
Web design questions, answered.
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