Enquiries sit on someone's personal phone
The business has no record of the conversation, and no way to pick it up when that person is unavailable.
For a lot of businesses WhatsApp is now the first place a customer makes contact. The problem is that it's also the least accountable channel you own: conversations live on individual phones, nothing is assigned, and when someone leaves, their chat history leaves with them. Connecting WhatsApp to your CRM turns it into a proper sales channel without asking customers to change how they reach you.
The business has no record of the conversation, and no way to pick it up when that person is unavailable.
Without assignment or status, follow-up depends on memory — and busy weeks are exactly when memory fails.
The channel producing your fastest leads is the one channel missing from your reporting.
The messages that arrive outside hours are often the most urgent, and the ones most likely to be missed.
Inbound WhatsApp messages create or match a contact in the CRM, with the conversation thread attached to that record.
New enquiries route to the right person by team, territory or round-robin, so ownership is never ambiguous.
An immediate reply confirms you've received the message and sets expectations, even at 11pm — then a human takes over.
Approved message templates for the questions you answer constantly, so responses stay fast and consistent.
Timed nudges for enquiries that go quiet, with escalation when a lead worth chasing has been untouched too long.
Volume, response time and conversion for WhatsApp alongside web and email, so you can compare channels honestly.
Short discovery call, then a written scope and a fixed price before anything starts. You talk to the people writing the code, and the source stays in your name.
Describe your current setup and what you'd want automated. We'll come back with an approach and a timeline.